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Stacked Logo

The stacked logo, which features the university's wordmark and iconic tree and gates logo, may be used in communications materials or designs that do not support use of a horizontal or centered logo.

 

Additional Color Options

While the two-color version is preferred, the centered tree and gates mark can appear in these one-color versions. 

  • University of South Carolina logo.

    Black logo on a white background

  • University of South Carolina logo.

    Black reverse logo on a garnet background

  • University of South Carolina logo.

    Garnet reverse logo on a garnet background

  • University of South Carolina logo.

    Black reverse logo on a black background

  • University of South Carolina logo.

    Garnet reverse logo on a black background

 

Usage

  • University of South Carolina logo with dark gray bands extending from the edges of the logo to demonstrate minimum clear space.

    Minimum clear space is one length of the tree and gates container box

  • University of South Carolina logo with a line beneath it marking 1.25".

    Minimum size is 1 inch wide in print or 90 pixels for digital usage

Examples of Misuse

Presenting the university's identity consistently is essential. These are common ways the formal mark could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.

  • Never stretch, skew or rotate the mark.

  • Never create new color combinations, even using the brand's primary colors.

  • Never add effects such as drop shadows or bevels.

  • Never change the proportion or arrangement of the mark’s elements.

  • Never use a nondesignated color for the mark.

  • Never separate the elements or create your own versions of the logo.

  • Never use an element of the logo as a photo mask.

  • Never make the box white on a solid background.