Education

M.S., Mass Communications, Oklahoma State University
B.A., Theatre and Film Studies, University of Port Harcourt

Background

Isaac Bashir’s journey in communication began in Nigeria, where his passion for storytelling and filmmaking grew into a fascination with how stories shape what people think, feel, and do. 

His career has spanned branding, strategic communication, and experiential marketing across the sports, agro-tech, and real estate industries, including work with FIFA. These experiences sparked his interest in consumer psychology and audience behavior. 

Beyond work, Isaac is passionate about community building, mentorship, and creating spaces where people feel connected and empowered to grow. Outside work, he enjoys filmmaking, soccer, exploring new places, and getting lost in a good story.

Research

AI and Emerging Technologies, Advertising, Consumer Psychology, Mis/Disinformation