The Office of Communications and Public Affairs is responsible for the University
of South Carolina brand, for providing communications support to academic and administrative
units across campus, and for helping shape public policy that relates to the university.
Defining, Extending and Protecting the Brand
The university enjoys a strong brand in South Carolina and beyond. The Office of Communications
and Public Affairs builds on the strength of the university's brand to position it
as one of the country's leading public universities for academic and research excellence, a national benchmark for a superior student experience
and a n incomparable force for South Carolina's economic and overall well-being.
Supporting Campus Communications
The Office of Communications and Public Affairs supports additional communications
needs across campus by providing:
Services to meet day-to-day communications needs
Tools and training to create branded communicationsResources to help media outlets tell our story.
Shaping Public Policy
The Office of Communications and Public Affairs actively manages public affairs issues
that impact the university. Through relationships with elected and appointed officials,
business leaders, students, parents, alumni and university employees, we work to promote
the ways that the future of the university and the future of the state are interconnected.
By changing perceptions, our public affairs efforts aim to shape public policy to
better serve students, families and residents.
